Fashion Shifts Downtown
by Abe Gurko

There is so much hub bub about Anna Wintour’s
planned “world’s largest fashion show” at
Lincoln Center during Fashion’s Night Out in
September. That bit, coupled with the fact that
Mercedes Benz Fashion Week, having been
booted from Bryant Park, will also be in the
Lincoln Center area is giving me the willies. As a
true downtown New Yorker, my heart skips a
beat every time I go north of 24th Street. (It used
to be 14th Street but I moved to 22nd Street and
my friend lives on 24th, hence my new line in the
sand.) When you think of all the schlepping that
editors, publicists, models, fashionistas,
celebrities, and wanna-bees will have to do, well,
it is just exhausting. Fortunately, there is a pocket
of grooviness that will hold court downtown. I
speak of MAC & MILK. The good news is that
M&M started a movement that proves “downtown
is and will always be cool” and if you ask me,
fashion lives downtown. Mazdack Rassi ’s Milk
Studios, the heart of the Meatpacking District will
once again pulsate with great fashion shows,
intimate presentations, a slew of parties and I
can imagine many more surprises. So, as great
as Lincoln Center is, and as fabulous as
Fashion’s Night Out is, and no matter who else
claims that Uptown Girls are the rage….give me
downtown, or give me death.
H&M is launching their Fashion Against
AIDS Campaign
with a hot new
collection that will hit stores on May 20th.
We can’t wait. According to H&M:
Fashion Against AIDS collection offers
guys and girls “festival themed” items
that encompass the entire festival
experience – from clothing and
accessories to tents and sleeping bags.
25% of the proceeds from this collection
will be donated to youth HIV / AIDS
awareness projects, including
YouthAids, the MTV Staying Alive
Foundation and UNFPA, the United
Nations Population Fund, as well as
supporting Designers Against AIDS, the
NGO who brought the concept of
Fashion against AIDS to H&M.

Sunlight Collection at Oxford Fashion
Week 2010
Zinaida Likhacheva, a Ukrainian
designer and artist, will present her
original collection at the Style Show, the
opening event of Oxford Fashion Week
2010 on May 1, 2010. The Sunlight
Collection promises to be an
outstanding experience: ethnic motifs,
modern cuts, natural materials and
colors, hand-made embroidery, and
mystic geometric elements.
SPR!NG 2010
the buzz


Copyright 2001-2010. All Rights Reserved.
Moca Couture, LLC (D/B/A Moca Botanicals)
Moca Couture, LLC, 13500 Pearl Road, Suite 139, Strongsville, OH 44136,  877.358.MOCA

Email: editor@mocacouture.com or marketing@mocacouture.com
Fashion & Beauty For Urban Trend Setters